Monday, February 20, 2012

Binno Ad - Creating Happiness Vs Faking Happiness Campaign


[CREATING HAPPINESS Vs FAKING HAPPINESS CAMPAIGN]
Projected Truth Vs Truth of Vedanta
an Opinion- Gaurav Chhabra 'karma'


Thet 'BINNO' commercial on air is doing its job well to brain wash urban viewer's minds.

In today's times when much of media is sold out to corporates, the only voices that show the truth of malpractices of various mining giants are a few activists and documentary filmmakers. Vedanta's strategy to organize a film competition on their 'community initiatives' is such a fool proof masking of their real face. By organizing such a film competition and sponsoring 114 students from top media and film schools in the country including FTII, Whistling Woods, Symbiosis, School of Convergence, MGR FTI, IIMC, Assam University, Xavier’s, Christ University, AAFT, ZIMA, Tezpur University, IP College and Ravenshaw to produce films on itself...Vedanta knows how to make opinions about itself and how to control the 'could be' voices of future.

With jury panel consisting of Shyam Benegal and Gul Panag , Vedanta has made sure that all these appear as socially conscious films and activist's voice. (These two could be bit more responsible and do atleast a bit research before agreeing to become jury) [ UPDATE: Gul Panag has pulled back from this now !! cheers!! ]

Great marketing strategy by Piyush Pandey of O&M.. this is exactly how to fool foolish people into singing to their tunes!

Creating Happiness is the Projected truth of Vedanata...real truth is > http://www.youtube.com/watch?v=pdCbRhPMAYM

Do share with all !!




Gaon Chhodib Nahi - The real people's voices

Getting sentimental by watching Binno Ad of Vedanta?
Is it really about creating happiness?

This video made by Filmmaker, activist brings forth the real voices of tribals, the indigenouspeople...who are loosing their homes to mining giants at many places in the country.
Such a sad story put forth in such a melodious and touching way.. Check out >

Gul Panag pulls back from being jury at Vedanta's Corporate Campaign

Gul Panag, the well known Bollywood actress and social activist who was on the board of Jury for the film competition of Creating Happiness campaign of Vedanta has pulled out of the same after she got to know through Facebook posts and twitter about the fact that the film competition she was to judge was actually a glorification/corporate campaign of mining giant Vedanta. She has also confirmed the same in a reply to one post on Twitter.
This is really a respect worthy and socially responsible decision. Cheers!!
Now it's the time for Shyam Benegal ( the other jury ) to think..and act !!

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